Eventos - 2023 Conference

SALA S4

Europe in Synch Academy (Invitation Only Session via Open Call for Applications)

Music in Film: A day-long session brings together professionals from the Music Side and the world of Filmmaking to learn about the respective "other side”. Experts from the “Film-side" will present insights into their work. The workshop shall enable the participants to understand where and how music comes into the picture truly.

Agenda

• The Music Side & The Film Side: Structures, processes and supporting the directorial vision

• The role of composed and licensed music

• Roles involved: Directors, Composers, Production Companies, Music Supervisors

• Mutual understanding and communication

• The way of music into a film: creation and decisions, opinions and input, the licensing.

• Supervisors/music agents: the in-betweens

Closed session with a limited number of participants. Synch experience and active participation are required.

Please apply via the Open Call application form.

2023.04.12 Academia Europe in Synch (sessão acessível por convite via candidatura por open call)

WEDNESDAY 12 / 03:00 PM

Welcome drink and registration desk opening

Come pick up your Westway LAB Delegate badge and sign up for the Swapcard platform for Delegate Networking!OPENING ADDRESS AND WELCOME DRINKJoin Festival Director Rui Torrinha and Conference Director Nuno Saraiva in opening the 10th-anniversary edition of Westway LAB.

THURSDAY 13 / 10:00 AM

Branding 101: How to define your musical DNA and how partnerships can build your brand

The development of the brand is an important asset for every artist and label that wants to position itself in the contemporary music industry. It is the element that speaks for the values, the musical identity, and the DNA overall - as one of the most lively aspects that hold all parts of the business together. In this panel, we’ll discuss the potential of branding and how partnerships can enhance that element.

Speakers Grace Puluczek, Karma Bertelsen, Carina Sava

2023.04.13 Branding 101: Como definir seu DNA musical e como as parcerias podem construir a sua marca

THURSDAY 13 / 10:00 AM

Cooperation Strategies Between Export Offices

European export offices look at the future and how they’re drawing strategies together, what are the challenges ahead, and what resources are available to establish positive cooperation. This panel is aimed at mapping out potential export partnerships and enlightening the community on how cooperation between export offices could be beneficial for artists, and labels. In a post-pandemic environment and towards rebuilding a more sustainable ecosystem in Europe, the stability and further growth of local music talent outside their regions are more fundamental than ever.

Speakers Xavier Barceló, Neus López

2023.04.13 Estratégias de Cooperação entre Gabinetes de Exportação

THURSDAY 13 / 11:00 AM

BELEM Lyric Translation & Rights Workshop

The European BELEM project webinars are focused on capacity building regarding new digital, legal, and technical trends, challenges, and new business opportunities for music publishers, providing a comprehensive set of models and pointing out platforms and solutions for European publishers to learn about publishing rights, lyrics rights, lyrics monetization, lyric aggregation, data entry, metadata, translations for meaning and internal organization of works, stakeholders in the sector, opportunities and challenges regarding lyrics, online and offline, as well as the main legal framework of publishing...

Oradores David Serras Pereira

2023.04.13 BELEM Workshop tradução de letras e direitos

THURSDAY 13 / 11:00 AM

Promoting Positive Mental Health in the Music Industry with The Drive Foundation

The Road to Recovery is a project presented by The Drive Foundation Canada. The Drive Foundation Canada was created to support mental health through music, the arts, and holistic recovery programs. This panel is designed to ignite the power of healing by using music and the arts as a platform to communicate to the masses a powerful message of strength and hope. To break the stigma around mental health and open up conversations that focus on solutions. To raise mental health awareness and encourage those who are struggling to reach for help. The panellists on The Road to Recovery are not professionals...

Speakers Sandy Graham, Michelle Titian, Peter Åstedt, Boyan Pinter

2023.04.13 Promoção positiva da saúde mental na Indústria da Música com a The Drive Foundation

THURSDAY 13 / 11:00 AM

PALACE S3 ROOM

Europe in Synch Project Panel

In the fast-growing and diversifying field of music licensing, eight project partners from all across the continent came together to form the “Europe in Synch” (EinS) project. The organization aims to connect creatives from the audiovisual industries and arts, particularly by offering know-how in the quickly developing fields of synchronization, music licensing, and music supervision. EinS wants to establish new networks and a better understanding of the needs and opportunities of the different industries that work with (licensed) music. Europe in Synch is co-funded by the European Union’s Creative...

Speaker Markus Linde

2023.04.13 Painel do projeto Europe in Synch

THURSDAY 13 / 12:00 PM

PALACE S3 ROOM

The Next Member of Your Band: Your Audio-Visual Empowered Social Media Manager

It’s time for a media creator to be a full-time member of your band. Navigating social platforms and creating a persistent, adaptable stream of quality content is integral both to launching and maintaining a band’s position in the public sphere. Creating and sharing social media content is as important now as songwriting and recording music. With a content creator in your band, your message is nimble, faithful to your goals, and an integral part of your artwork. Edward Pond, a Canadian commercial director, and musician presents this topic about evolving with the medium.

Speaker Edward Pond

2023.04.13 O próximo membro da sua banda: o seu criador de conteúdos audio-visuais

THURSDAY 13 / 12:00 PM

BIME Presents: Spain and Latam opportunities

Introduction to BIME: building the bridge for your internationalization strategy and meaningful presence in the Spanish & LATAM markets through BIME.

Speaker Oihane Zuazua Mármol

2023.04.13 BIME apresenta: oportunidades na Espanha e na América Latina

THURSDAY 13 / 12:00 PM

Digital Path to Market: Project Presentation

Presentation of the "The Digital Path to Market" report. This was a mapping and capacity-building project promoted by AMAEI within the MusicAIRE program, co-funded by the European Union under the 2020 Annual work program for the implementation of the “Preparatory Action – Music Moves Europe: Boosting European music diversity and talent”. Overall, the project aims at being a fundamental information-gathering and knowledge-spreading initiative within the European digital music ecosystem, providing cornerstone building blocks of key knowledge so as to take the European independent music sector forward...

Speakers Vasco Ribeiro Casais, Sérgio Silva

2023.04.13 Apresentação do relatório Digital Path to Market

THURSDAY 13 / 03:00 PM

Musicians as startups: How to grow as an artist using startup acceleration principles?

In this panel we will discuss tactics to grow as an artist (with a special focus on the European market) through the use of ideas and principles universal to startup acceleration: How to build a team, attracting the best 'executive' talent to reach new audiences, how to identify markets, testing the product and making adjustments that won’t compromise the artistic vision, as well as outlining go-to-market strategies or how to establish the first 1000 core fans.

Speakers João Carvalho, Jim Bianco

2023.04.13 Músicos como startups: como crescer como artista usando os princípios de crescimento das startups?

THURSDAY 13 / 03:00 PM

PALACE S3 ROOM

Backbeat: Royalty Accounting for Labels & Publishers in the 21st Century!

With increasing amounts of metadata and micro-payments to account for, the music industry faces a huge challenge with the processing of payment data, both on the phonographic as well as publishing sides. Backbeat is a software online solution that has made a protocol with AMAEI, the Portuguese independent music trade association, to facilitate these procedures - and others - for AMAEI members. Come and find out more!

Speakers Chris Chambers, Lorraine Manning

2023.04.13 Backbeat: Contabilidade de royalties para editoras e publishers no século XXI

THURSDAY 13 / 03:00 PM

Sustainability in the Music Industry: Expectations vs Reality?

Energy companies’ profits are skyrocketing. Our home, the planet Earth, is warning us that we aren’t heading in the right direction - and therefore our only home is calling for help. However, the economical circumstances due to the efforts of capitalism make that harder as days go by. In this panel, we’ll address what are the possible solutions the music industry can adopt to contribute to this cause whilst addressing what activists expect and what’s the reality in 2023.

Speakers Misia Furtak, Bernardo Queirós

2023.04.13 Sustentabilidade na indústria da música: expectativas vs realidade

THURSDAY 13 / 04:00 PM

The MLC is a non-profit organization designated by the U.S. Copyright Office pursuant to the historic Music Modernization Act of 2018. In January 2021, The MLC began administering blanket mechanical licenses to eligible streaming and download services in the United States. The MLC collects the royalties due under those licenses from the digital services and pays songwriters, music publishers & CMOs. Some Digital Services used an option given to them by the Music Modernization Act to transfer user data and associated unpaid royalties (approx. $427m) to The MLC so that they could attempt to...

Speaker Indi Chawla

THURSDAY 13 / 04:00 PM

Fan-Centric approach in the (new) Web3 space

The importance of the fan in helping artists build their communities for the Web3 space. 'How to make the most out of your brand in Web3' is one of the main questions we're trying to address in this panel. Artists have the possibility now to connect to their fanbases in unthinkable ways. As new income sources unveil in the music industry, we believe the relationship between the fan and the artist has been drastically changing, whereas its requirements and challenges are completely different.

Speakers Agnieszka Samitowska, Jeff Bacon

2023.04.13 Abordagem Fan-Centric no (novo) espaço Web3

THURSDAY 13 / 04:00 PM

Musicians as startups: How to grow as an artist using startup acceleration principles?

Acclaimed film director in Portugal, Rodrigo Areias, local to Guimarães, has a movie production company “Bando à Parte” and at Westway Lab this year he will discuss the current challenges in his relationship with music and film, two industries that have been together since the beginning of history. If you are a movie enthusiast, you can’t miss the stories he has to share throughout his career.

THURSDAY 13 / 05:00 PM

Keynote: Kees van Weijen interviewed by Nuno Saraiva

Kees has been working in the entertainment industry in The Netherlands, Belgium, and Great Britain since 1969. Specialised in management, digital exploitation, sales & distribution and consultancy, Kees is both a Self-made man & a team player. Throughout his career, Kees has worked for Universal Music as Executive Vice President, and Managing Director for Mercury Records, Def Jam Recordings, Interscope, Motown, Island, Verve and many others. Managing Director MCA Benelux, Universal Music Netherlands, Polydor, with artists such as INXS, Status Quo, U2, Kiss, Elton John, Dire Straits, LIVE,...

Speakers Kees van Weijen, Nuno Saraiva

2023.04.13 Keynote: Kees van Weijen entrevistado por Nuno Saraiva

Musika Peripherika: Project Presentation

Building on European musical heritage and folk traditions, Musika Peripherika is an innovative European audio-visual and music project documenting the creative processes in co-creation and field recording sessions filmed across Europe. From this pool of musical filmed works, using a new “.music”, a Unique Identifier metadata code for each creator involved, the project maps out all creators involved in the music as well as an audio-visual creative process and tests a new open framework for registrations with rights societies, in an automated, trans-European fashion.

Speakers Hans Stop, Misia Furtak, Rodrigo Areias

2023.04.14 Musika Peripherika: apresentação do projeto

Avant-Tradi: Folk Roots in 21st Century New Music

There are multiple approaches to making new music with traditional sounds based on roots music. A conversation about the traditions, their adaptation to the present day, and their importance in the identity of a people.

Speakers Vasco Ribeiro Casais, Edgar Valente

2023.04.14 Avant-Tradi: as raízes folclóricas na música do século XXI

The Creative Europe Cultural Strand: How can Creative Europe assist with export and internationalization

Sara Machado, from the national Creative Europe Desk - Culture Program presents the current programmes and news providing cultural financial support with a special focus on the music sector.

Speaker Sara Machado

2023.04.14 Creative Europe Cultural Strand: como poderá o Europa Criativa ajudar na internacionalização e exportação

Music Export vs Legal Rights in the Metaverse

At the center of innovation, the metaverse has been debated quite extensively in the music industry. In this panel, we’ll analyze the case of how independent artists from Finland were brought to Decentraland, a decentralized virtual reality platform powered by the Ethereum blockchain. On the other hand, this conversation will also address what are the legal implications and rights for artists whenever appearing in this space. Some key learnings you can grab are focused on how to develop content for the metaverse, how to develop contacts and relationships to major platforms as an indie artist, how...

Speakers Turo Pekari, Iara Dias, Sophie Goossens

2023.04.14 Exportação de Música vs Direitos Legais no Metaverse

Music Supervisors Panel

The world of music supervision is one of the most exciting areas of the industry that require labels to draw specific strategies for film, television, video games, and advertising. As the competition fiercely grows, we will need to hear what hacks can be used today to enhance the chances of having catalogues successfully licensed. From the supervisor’s point of view, this panel will provide valuable insight. Get ready and bring your notebook over.

Speaker Peter Bradbury

BELEM Co-Creation Open Calls Project Presentation

The BELEM project, co-financed by Creative Europe, has launched its first open call dedicated to co-creation and lyric translation/adaptations across EU borders and EU languages, including all Creative Europe countries. The first round of funding will finance 10 lyric translation projects, that will be announced at this year’s Westway LAB Festival. The Open Call results will be presented by project Coordinators Zebralution / Music Hub.

Speakers David Serras Pereira, Florian von Hoyer

2023.04.14 Projeto BELEM: apresentação de open-calls de co-criação

What lies ahead for European showcase festivals

European showcase festivals have been key platforms for professionals and artists to make connections and establish relevant partnerships across borders, some of them never thought of before these events even exist. Yet the industry has been changing at a fast pace, and so organizers are rethinking their festival models to meet the needs of all contributors. The goal is to make sure these important platforms stay relevant from 2023 onwards. Working together for an even more resilient recovery of the cultural sector in Europe seems to be a way to move forward and attract transcontinental talent....

Speakers Boyan Pinter, Carina Sava, Manfred Tari

2023.04.14 O que está por vir para os festivais europeus de showcases

Publishing Repertoire Management

Music Publishers need to manage repertoire not just with regards to new releases, but maintain catalogues of older works dynamic and re-tooled for new licensing deals and placements. On this panel, Thea Zaitzev from Estonia’s Tier Music discussed publisher repertoire management approaches with Julien Jaubert from Topomic Music Publishing France.

Speaker Julian Jaubert

2023.04.14 Gestão de reportório de publishing

FEST - Music Walk With Me

FEST - Music Walk With Me is a showcase festival for artists that want to collaborate with the Film and the TV scenes combined, whilst wanting to reinforce that relationship and promote it. With that in mind, Music Walk With Me (MWWM) emerges as a showcase and concert project taking place between June 20th and 25th at Piscina Solário Atlântico in the coastal city of Espinho, Portugal. It will celebrate the connection between music and cinema, bringing together musicians who either work in both disciplines or who are interested in collaborating with film projects. MWWM will offer the audience a...

Speakers Filipe Pereira, André Gomes

In Conversation: Agent Steve Zapp discusses the future of live music

How has the impact of the pandemic changed the live music landscape? Are we back to business as usual or has the dynamic of the live industry been forever changed? What is the present relationship between booking agents and promoters? ITB’s Steve Zapp discusses these current issues with live industry colleagues.

Speaker Steve Zapp

2023.04.14 In Conversation: Agent Steve Zapp discusses the future of live music

What can Music learn from the MEDIA program?

Journalist Manfred Tari and Susana Costa Pereira, Head of the Creative Europe Desk in Portugal, discuss the aftermath of the Music Moves Europe preparatory actions program that led to the new 7-year Creative Europe work program - with European MUSIC not yet having a dedicated program like the MEDIA program for film. What went wrong? What next for the European music sector? What went right? And what can music learn from the MEDIA program?

Speakers Susana Costa Pereira, Manfred Tari

2023.04.14 O que pode a música aprender com o programa MEDIA?

Algo-Rhythms: exportação de música da UE para a América Latina usando inteligência artificial & dados inteligentes para melhorar o marketing de música digital

The brand new Creative Europe Cooperation project Algo-Rhythms, coordinated by Melboss (ES) with partners WHY Portugal (PT), AIM Ireland (IE) and EMMA (SE/EE), seeks to build the capacity of artists and artist managers in navigating the waters of digital algorithms in their internationalization process. Through a series of bootcamps, the project will select 32 participants to pilot a new AI-assisted marketing planner to further their international careers.

2023.04.14 Algo-Rhythms: exportação de música da UE para a América Latina usando inteligência artificial & dados inteligentes para melhorar o marketing de música digital

The GDA Model: Proximity in the Collective Management of Artist Rights

GDA, in Portugal, has at the core of its mission and operations the collective rights management related to copyrights of artists, interpreters, and performers. In this session and, as partners of the Westway Lab Conference across the years, GDA will present its current challenges, its opportunities in the pipeline in favour of the country’s industry, and much more. The panel will be held in Portuguese.

Speakers tba

Diversity & Festivals: Sziget Case Study

Without a doubt: live music festivals at scale have an impact on how consumers relate to their favourite artists. Those moments have an incomparable experience in the sentiment consumers and fans have towards their beloved artists. Although, the role of diversity and gender balance in festival line-ups has been well at the centre of discussion, which has been rapidly increased by social media channels and other online forums. The question is how organizers and producers have been paying attention to these discussions and how they are acting to promote more equal access to opportunities. In this...

Speaker Virag Csiszar

2023.04.14 Diversidade & Festivais: o caso de estudo de Sziget

What happens when an artist plays a space? VINstage is a cross-disciplinary music and video field recording production focused on interaction with a series of Europe's story-rich industrial archaeological sites. On location, a musician/composer/performer sonically experiments with selected built environmental spaces to produce exploratory and impromptu sound recordings unique to the site. Film footage of the musician-space interactions is simultaneously shot in a similar improvisational manner, harmonized with the interplay between the building and the performer. This initiative will produce a...

Speakers Vincenzo Castellana, Fabio Badolato

Keynote: Interview with Almudena Heredero (Primavera Sounds) by Gordon Masson (IQ, ILMC)

This year’s Westway Lab keynote interview will see newly appointed Primavera Sound Madrid director, Almudena Heredero, sitting down with IQ Magazine editor Gordon Masson to talk about her life and career, as well as some of her ambitions for the event and her tireless campaigning to bring more women into the music Business.As the vice president of the Association of Women in the Music Industry (MIM), Heredero’s career path has been impressive to date. She has directed Primavera Pro, the international meeting of the music sector at Primavera Sound festival, for 12 years, while for the past nine...

Speaker Almudena Heredero, Gordon Masson

2023.04.14 Keynote: Entrevista com Almudena Heredero (Primavera Sound) por Gordon Masson (IQ, ILMC)

SATURDAY 15 / 10:00 AM

AMAEI Networking Session

SATURDAY 15 / 11:00 AM