Geographical and cultural distance between countries, while seemingly inhibiting, is not always an impediment to the flow of musical exports, as is the case between South Korea and Portugal. This distant market has been visited with some regularity by artists and their agents, giving rise to a new axis of work that is currently being explored. To better understand the interest in and potential of this relationship, Dalse Yoonyoung Kong from Zandari Festa meets with three professionals who have already visited the South Korean scene. A brave new world is blossoming.