Music360 is an initiative that delves into the significant, yet often overlooked, value that background music brings to commercial settings such as retail stores, restaurants or bars. It aims to fill a critical information gap about the usage and impact of background music. The project is focused on addressing the needs of a wide range of stakeholders: venues require insights into the benefits of music, collective management organisations (CMOs) look for precise data for fair royalty distribution, creators are interested in how their music is played, and policymakers seek information on music's social and economic impact. MUSIC 360 is creating a platform to gather and analyze data on music usage and its effects, Music360 endeavours to enhance understanding and practices around the usage and valuation of music in public and commercial domains, aiming to support the sustainability of the music industry and recognise its role in cultural and economic environments.