Artists today have so many options to help grow their brand and become successful. 

It sounds easy - is it? Artists and Artist Managers discuss several aspects of this key topic, including pondering the following questions:

•   • What is success for you? Perhaps the most important question you need to answer!

•   • Time Management: the pressures of having to work a regular job whilst still finding

•   time for band activities

•   • Can you be your own manager, publisher and record label, all at once? The multiple roles it takes to manage a career and the support offered by partners

•   • Social media: the vital need for social media managed by the band directly versus

•   constant exposure, in particular negative comments/abuse 

•   • Rising above “the noise”: how to stand out in the crowd. The importance of an

•   artistic vision and substance

•   • Building a fanbase: the strong relationship between bands and their most dedicated

•   fans 

•   • Funding: finding out what’s available to subsidise and sustain a career

•   • Know your Rights: Copyright, neighbouring rights and how to make them work for

•   you

•   • Attitude: Is Professionalisation the new “Sex & Drugs & Rock’n’Roll”?