It’s time for a media creator to be a full-time member of your band. Navigating social platforms and creating a persistent, adaptable stream of quality content is integral both to launching and maintaining a band’s position in the public sphere. Creating and sharing social media content is as important now as songwriting and recording music. With a content creator in your band, your message is nimble, faithful to your goals, and an integral part of your artwork. Edward Pond, a Canadian commercial director, and musician presents this topic about evolving with the medium.