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32 years ago, in Austin, Texas, a few music lovers got together and gave birth to what is today the biggest music festival and conference event in the world.
How did it all happen? What is the story behind SXSW and what does it stand for today? The WHY Portugal music exchange platform invites SXSW's European Rep Mirko Whitfield and SXSW Film's Claudette Godfrey to come to Guimarães for a session that promises to reveal the essence of SXSW.
www.sxsw.com