Ever since ABBA's glory days, Sweden has been known on the international scene for punching above its weight in terms of Music Export.
Even compared to its Scandinavian neighbors, Sweden's musical exports account for over three times the revenue it generates. Approximately 150 million Euros in a country with a population that is comparable to Portugal's – third in the world of music export, behind only the US and UK. How does Sweden do it? Westway invites Sara Thorstensson and Linda Brandemark from BILDA, and Mattias Tell from KulturUngdom, to let us in on the Swedish secret... and it has music education, formal and informal, as its basic foundation.
www.bilda.nu | www.kulturungdom.se